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    Where Referrals Fit In Your Sales Strategy

    Where Referrals Fit In Your Sales Strategy

    By Stacey Brown Randall

    For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals.

    • Ask your clients and contacts — anyone in your database (or Rolodex) — for referrals and ask often.
    • Be promotional and gimmicky by placing “Your referral is the greatest compliment you can give me” or “I’m never too busy for your referrals” in your email signature or newsletter.
    • Spend as much time as you can networking so a ton of people know you, see you all the time, and might one day refer you.

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