Kaitlin Nares’ “Closing Argument”

There has to be a law firm that this could be totally fine and the law firm can run smoothly and clients could get great results and great work being done for them. And so I set out to create the law firm that could exist in this experience. And so what’s different about our law firm is there are two things that I know clients want more than anything. They want clarity and they want transparency. And that gives peace of mind. And a lot of our clients happen to be family members where someone is catastrophically injured. And we know first and foremost that if someone is catastrophically injured in the family, the entire family is affected. Understanding that we’re dealing with families and creating a law firm that can assist families was the biggest concern for us. And so what we set out to do was create a law firm where families could thrive. And so we have people that are available to speak with these families late at night, right? When their kids actually go to sleep. We give automated information constantly talking to them about the next five steps that they’re going to experience. And once they experience those five steps, it gives that peace of mind and we give the next five steps that are going to happen. We created an atmosphere where we had moms with kids and busy schedules working for us because they ended up being the best multitaskers we’ve ever seen. They have an idea of what needs to be accomplished.

They set the schedule that allows them to accomplish it in a very efficient manner. It creates really high satisfaction scores with regards to work and life balance, happiness, all of those things we’re tracking. We have a big thing about client satisfaction and how they are matching us up to common companies that they experience all the time. Starbucks, Target, Apple, all these companies. We want to know how we match with client satisfaction with them.

And we ask the same thing of our staffers: How are we matching up in happiness levels? How are we matching up? Do you want to work here? And would you allow us to represent your family if someone was catastrophically injured? They have to answer yes to that at all times. If they answer no to that, we want to know why, want to know what we can do better. So those are the two biggest things that we care about. So the story of this was really unique of finding out that I had to leave my job because I was pregnant and then immediately finding out I was pregnant again. It tells all this time it happens to everybody. And guess what? My firm ran beautifully nonetheless, and it will run beautifully should any hiccups happen because we run our firm differently. We want to at the end of the day, make sure that everyone wants to work here and that they would in fact want us to represent their families as well.

You can’t go wrong if those are the two questions that we ask on a daily basis. So that’s the story of our law firm. It’s really grown rapidly because we’re just different. We do think we’re the law firm of the future. We do think that you can have a flexible life, that you can have personal, professional, financial growth at a firm, and you can have longevity at a firm and be happy.